Why ninety days
Ninety days is long enough to change what a man does every day — and short enough that there's no room to hide. One primary outcome. Three priorities a week. A scorecard every night. Thirteen weeks of that, with a man who's living the same standard at 5:30 every morning, and follow-through stops being a personality trait you envy and becomes a system you run.
Why five spots
Because every call, every check-in, and every scorecard review is Frankie J himself — no staff fulfillment, no hand-off to a junior coach. Five is the honest capacity. Scarcity here isn't a tactic; it's arithmetic.
How enrollment works
DM the word EXECUTE to @frankiejexecutes on Instagram (or email [email protected]). You'll answer a few straight questions, then a 30-minute fit call: your 90 days mapped, and a straight answer on whether he can help. If you're a fit, the agreement comes first — then your onboarding call goes on the calendar that week. Full details on the apply page.