Fathers That Execute
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Glossary

Standard

A standard is the set of non-negotiable daily commitments a man holds himself to — wake time, walk, training, work, presence at home — kept on bad weeks as well as good ones.

Standard, in the system

Frankie J's standard is public: up at 5:30, roughly 10,000 steps, train, work, be present, score the day. A standard differs from a goal: a goal is out in the future; a standard is due today.

The 90-Day Execution Intensive

Ninety days. One standard.

The 90-Day Execution Intensive is Frankie J coaching five fathers personally — a written plan, weekly private calls, and a scorecard that doesn't lie. $3,000, or three payments of $1,000. Five founding spots. When they're gone, they're gone.