Measurable is the standard every goal in this system must meet: stated so it can be graded done or not done. It is the application's second qualifier question, verbatim: "If we were sitting here 90 days from now and this worked, what does it look like? Give me something measurable."
The brand's promise is built on the word: turn a short list of meaningful goals into a repeatable weekly action system — measured, not wished for. If a commitment can't be graded at night, it isn't an action yet. Rewrite it until it can be.
TERM: THE GLOSSARY · THE SYSTEM: THE 90-DAY EXECUTION INTENSIVE
The 90-Day Execution Intensive is Frankie J coaching five fathers personally — a written plan, weekly private calls, and a scorecard that doesn't lie. $3,000, or three payments of $1,000. Five founding spots. When they're gone, they're gone.