A wish is a goal with no time attached to it. Frankie J's Day 1 rant defines it exactly: "A goal with no time on the calendar is a wish."
The brand's promise runs the other direction: goals turned into a repeatable weekly action system — measured, not wished for. The distance between a wish and a goal is one scheduled action with a date on it.
TERM: THE GLOSSARY · THE SYSTEM: THE 90-DAY EXECUTION INTENSIVE
The 90-Day Execution Intensive is Frankie J coaching five fathers personally — a written plan, weekly private calls, and a scorecard that doesn't lie. $3,000, or three payments of $1,000. Five founding spots. When they're gone, they're gone.